ModiFace is the world's most advanced virtual makeover platform.

ModiFace is a technology platform that can visualize any product or effect (including anti-aging, skin-care, hair style and coloring, makeup, and weight-loss) on user-uploaded photos automatically, with no manual calibration, in just seconds!

Auto-Detect

Weight +/-

Hair Color

Reshape

Aging

Anti-Aging

Makeup

July 16, 2010: “You can have your own entourage of beauty experts at your fingertips... from makeup artists to stylists to colorists... thanks to beauty apps (by ModiFace) ... top Hollywood colorist ...(more)»

by FOX

“Unlike other sites, there is no calibrating. Instant rewards: Post picture, get results!”

“(ModiFace) offers 100 blush and lipstick colors to try on ... Lip gloss: $9. ModiFace app: 99 cents. Time saved: priceless!”

“Genius facial recognition algorithm”

From popular cosmetics and facial aesthetics brands, to world-renowned magazines, ModiFace technology powers some of the world's most unique and popular virtual makeover applications, including the following:

Brands

use ModiFace to showcase their products, educate consumers, market new products, engage their online audience, and reach new customers. Here are a few example ModiFace-powered brand applications:

Magazines

use ModiFace to increase their online traffic, increase their online market share, better engage brands, and attract advertisers. Here are a few example ModiFace-powered magazine websites:

Cosmetic Surgery

Hair/Makeup

Hair/Makeup - Weight

Hair/Makeup

Hair/Makeup - Weight

Hair/Makeup

Web portals

belonging to some of the world's top corporations depend on ModiFace to power their online face visualization applications. Here are a few example ModiFace-powered web portals:

International

companies use ModiFace to showcase their products/services, reach new customers, grow their market share, stand out, and grow their online reach. Here are a few international ModiFace partners:

Mobile

phones and kiosks are transformed by ModiFace into beauty accessories, useful clinical tools, marketing tools, fun photo-editing tools, and e-commerce tools. Here are a few ModiFace-powered iPhone, iPad, and Android apps:

Every ModiFace application originally started as a showcase website, where anyone could get a first-look at ModiFace technology. Here are a few of our most popular showcase sites:

Our Team

Parham Aarabi
Founder, President, and CEO

Since starting ModiFace in 2006, Parham has been responsible for its growth and strategic advancement. Parham is also a professor and Canada Research Chair at the University of Toronto (currently on leave). Parham received his Ph.D. in Electrical Engineering from Stanford University (subsequently becoming one of the youngest professors in University of Toronto's history at age 24). He is author/inventor of 15 patents, 100 scientific publications, and 2 books including "The Art of Lecturing". In 2005, Parham was selected by MIT as "one of the world's top young innovators" and in 2006 received the Premier's Catalyst Award for Innovation. Parham's favorite hobbies include ideastorming (during ModiFace Labs idea sessions) and cooking (fun surprises for ModiFace competitors).

Roya Sedigh
Vice President

As ModiFace's Vice President, Roya's primary responsibilites include analyzing the real-life accuracy of ModiFace visualization tools and handling internal operations including coordinating financial and legal operations. Roya comes to ModiFace with 20 years of startup and business development experience.

Lisa Leung
Director of Operations

Lisa's primary responsibilites include coordinating ModiFace's kiosk operations as well as handling special projects/events. Lisa also acts as a client relations manager for some of ModiFace's key global partnerships. Lisa obtained her Honours B.A. in English from the University of Toronto.

Jennifer Tidy
Partnerships Manager and Executive Associate

As ModiFace's Partnerships Manager, chances are that if you are interested in partnering with ModiFace, Jennifer is the person you will talk to. Aside from handling new partnership requests, Jennifer manages ModiFace's key cosmetics/beauty partnerships including product integration and evaluation, as well as overseeing international partnerships in Europe and Australia.

Ben Manashirov
Director of Advanced Technology

Ben's role at ModiFace essentially means that if there is a tech problem that no one else can solve, Ben will be responsible for solving it. When not tackling impossible problems, Ben oversees ModiFace's iPhone/iPad app development as well as coming up with new ideas in the iLab. Prior to joining ModiFace, Ben studied Electrical Engineering at the University of Toronto.

Tommy Liu
Director of Engineering

Tommy is responsible for technical implementation of various ModiFace technologies and network infrastructure, including starting the iPhone division (the precursor to the iLab). Tommy holds an Honours B.A.Sc. in Engineering Science (Electrical Engineering Option) from the University of Toronto.

Nikkie Gatto
Mobile Project Manager and Resident Beauty Expert

With extensive training in cosmetics and beauty, and years of experience as a professional makeup artist, Nikkie is ModiFace's expert in all things related to makeup and cosmetics. Aside from assisting on all cosmetics-related projects, Nikkie oversees content on ModiFace's current and future iPhone/iPad apps.

KyungMoon Lee
Associate Director of Engineering

KyungMoon leads the technical development of various ModiFace projects and applications. Prior to working at ModiFace, KyungMoon worked at AMD (formerly ATI). KyungMoon holds a B.A.Sc. in Engineering Science (Computer Engineering Option) from the University of Toronto.

Harry Zhao
Associate Director of Advanced Technology

Harry is primarily responsible for developing mobile applications including upcoming iPhone/iPad apps. Prior to joining ModiFace, Harry studied Engineering Science at the University of Toronto.

Goce Jankuloski
Associate Director of Research and Development

Goce is the managing engineer for several special R&D and partnership projects. His primary responsibilities include assisting Parham with special projects, assisting partners with their own development efforts, and creating new ModiFace visualization systems. Prior to joining ModiFace, Goce studied Engineering Science at the University of Toronto.

Jack Wu
Software Engineer

Jack is responsible for iLab's next generation mobile applications as well ModiFace's 2010 imaging system edition. Prior to joining ModiFace, Jack studied Electrical Engineering at the University of Toronto.

Tom Ye
Software Engineer

Tom is responsible for developing iLab's next generation mobile applications. Prior to joining ModiFace, Tom studied Engineering Science at the University of Toronto.

ModiFace's technology and strategic direction is guided by a group of international image processing and plastic surgery experts, including: Dr. Keyvan Mohajer (Melodis Inc.), Alireza Rabi (Johns Hopkins University), Dr. Matthew Mingrone, Dr. Mitch Brown, Dr. Zel Krajden, and Dr. James Newman.

ModiFace is the world's most advanced virtual makeover and face visualization company. But why? Here are a few useful facts about ModiFace's technology which set it apart from the competition:

1. Auto-calibration

of photos is a unique ModiFace ability which allows the face and facial features to be automatically detected, usually in less than 1 second, thereby enabling the user to simply try on colors and effects without the need to calibrate points.

Would you prefer that your web visitors spend 3-4 minutes calibrating their photo, or instantly try on colors and products after uploading? ModiFace's patent-pending technology is actually the result of a decade of research in automatic face processing/detection. In fact, ModiFace's team has written more than 50 scientific publications on the topic. But don't just take our word for it. Here is what everyone is saying about ModiFace's auto-calibration technology:

“Modiface can recognize a face in a single second and updates its own algorithms as it gains more experience.”

“Unlike other sites, there is no calibrating. Instant rewards: Post picture, get results!”

2. ModiFace "understands" each user's face.

Each face is different, and ModiFace has a unique method for analyzing and understanding the skin and facial elements of each face, thereby making visualizations and makeovers more personalized and accurate.

In order to accurately and photo-realistically apply an effect, a virtual makeover tool must know the underlying skin-tone, facial texture, as well as numerous other parameters. No other technology extracts and understands the face in each photo to the extent that ModiFace can. And that is why, if you notice, ModiFace has the largest market share in skin-care and skin-anti-aging visualization tools.

3. ModiFace constantly creates and patents new technologies.

With 14 patents pending, ModiFace has created many "world firsts", including the first anti-aging visualizer, the first weight-loss visualizer, the first eyelash visualizer, and many more!

If you have a unique product that you would like visualized/simulated, or if you want a virtual makeover tool that is unique and stands out, then ModiFace is your ideal partner. Each and every tool we create, from the core visulization program, to the features, interface, and look-and-feel, has been custom made for our clients.

4. ModiFace's technology is provided as a web service that is globally scalable and reliable.

With nearly 1,000 global image processing servers, ModiFace operates the world's largest image processing service (at 750,000 images/day).

If you want to create an application that can be used by 1,000,000 people per day around the world, there are many issues that you would normally worry about. With ModiFace, you do not have to worry about scale or global deployment. ModiFace takes care of global hosting, serving, maintaining, updating, and network infrastructure for you.

5. ModiFace's technology works with HTML+AJAX/Flash/Java/iPhone/iPad/Facebook/PC/Mac/Linux/Kiosks/...

, nearly on every device, browser, or technology. ModiFace's API can be easily integrated to any platform or device in a matter of seconds.

On essentially any computer, on any device, and at any location, ModiFace's on-demand image processing service is available to power your visualization tools. An iPad application? No problem. A virtual makeover kiosk station? No problem. You name it, ModiFace can power it!

And we are NOT done!

Partner with us. If we have your desired effects in our library, then great. If not, then that's even better (since we learn something new). Any product; any effect; we can show it on user-uploaded photos. Email or call us. We look forward to partnering with you!

ModiFace's iLab mobile app factory develops some of the most popular beauty-related iPhone apps currently available on the iPhone/iPad AppStore, including the following (click on an app icon for more information):

MakeUp

- The realistic virtual makeover tool for your iPhone

Click to download on iTunes

MakeUp allows anyone with an iPhone to take a photo and instantly try on over a 1000 real-life cosmetic shades (including lipstick, shadow, mascara, blush, foundation, and more) on their photo instantly. Once their makeover is done, it can be saved to their phone or emailed with a full product list.

May 11, 2010	“RealBeauty Celeb Makeover Comes to iPhone ... it exemplifies what publishers now can do on behalf of sponsors.” by minOnline
April 9, 2010	“Feel like a change, but you’re just not sure purple eye shadow or coral lip gloss are right for your skin tone? Enter picMD, a new web, iPhone and iPad app that allows you to makeover any photo. Just click on a feature (eyes, cheeks, lips, etc.) and a palette of products appears. Next you select the shade you like and it gets "applied" to the area, using ModiFace’s patent-pending facial recognition technology.” by AOL Stylelist
April 5, 2010	“picMD lets a shopper see what she would look like with certain cosmetics by clicking - or in the case of the iPhone and iPad - touching a certain feature of the face. A palette of vendor-specific products then appears, which can be selected and applied automatically.” by Marketing VOX
March 24, 2010	“RealBeauty.com launched last fall with the promise of an interactive makeover tool that would become the centerpiece of the site. That tool is now live and it lets visitors see how they will look under a variety of makeovers, including hairstyle, make-up and even weight loss.” by Min Online
March 23, 2010	“RealBeauty.com’s (ModiFace created) new tool not only deepens RealBeauty.com’s content but provides advertising partners a new way to market their products ... the site is essentially sold out through the first half of the year and is anticipated to be sold out through the rest of 2010 ” by Folio Magazine
March 3, 2010	“Hearst’s most recent (ModiFace created) interactive tool plays on most women’s desire to instantly alter the look of their hair, make-up and even weight” by Folio Magazine
March 2, 2010	“ModiFace develops iLab for experimental beauty apps - The iLab comprises a team of mobile researchers, engineers and designers who will try out new types of applications and interfaces.” by Mobile Marketer
January 27, 2010	AgeTell.com: “New technology that uses physics, science of plastic surgery and computer graphics portrays how a person naturally ages, providing a more accurate portrayal (than what the FBI is currently using).” by NextGov
January 22, 2010	ModiFace’s LiftMagic technology is featured in The Doctors TV Show
November 26, 2009	“Download the Face of Your Dreams - A 22-year-old marketing student in Toronto recently found a useful way to shorten her beauty routine. Rather than try on sticky layers of lip gloss in a drugstore aisle, she leisurely tested 20 different shades of gloss on her train commute to school using an iPhone app called MakeUp. - Enter the world of virtual beauty: Lip gloss: $9. MakeUp app: 99 cents. Time saved: priceless.” by the New York Times
November 26, 2009	“You Too Can Be as Pretty as a Pixel - MAKEUP Released in early November for 99 cents, MakeUp offers users nearly 100 blush and lipstick colors to try on downloaded images, in addition to various shades of eyeliner, eye shadow, mascara and foundation. Also, users can compare before and after photos side by side.” by the New York Times
September 30, 2009	“Ever wonder what you would look like at your goal weight? Wonder no more. See exactly what you would look like at your goal weight, thanks to WeightMirror.com.” by NBC
September 29, 2009	“RealBeauty.com has released the latest in makeover technology by ModiFace. Upload a photo of yourself and let the fun begin! An entire array of hairstyles, shadows, glosses, and more to chose from ... I have to say, I’m impressed!” by Fashion Indie
September 25, 2009	“Upload Your Face: Hearst’s RealBeauty Emerges - With this beta rollout, Hearst also announced a new makeover tool that eventually will live on many of the publisher’s magazine properties as well as at RealBeauty. Created in partnership with ModiFace, the utility lets women upload images of themselves to create virtual hair and cosmetic makeovers.” by MinOnline
August 19, 2009	“ModiFace goes global with online virtual makeover tool - announces partnerships in Brazil, Germany, and Spain” by Cosmetics Design
August 3, 2009	“Beauty Of New Technology: Users Personalize Before-And-After Ads” by MediaPost
July 14, 2009	“Forget your skinny jeans - now you can carry around a skiny photo of yourself for weightloss motivation. Log on to weightmirror.com, upload a full-body pic, plug in your stats, and bam ... if you need to see to believe, it could be the perfect thinspiration.” by Good House Keeping Magazine

“Top 7 Web 2.0 start-ups at Launch Silicon Valley: ModiFace will make you look better.”	“ModiFace utilizes complex graphics technology, yet it is easy to use. One of the top Web 2.0 startups of the year!”	“Beauty Of New Technology: Users Personalize Ads”

“Unlike other sites, there is no calibrating. Instant rewards: Post picture, get results!”	“(ModiFace) offers 100 blush and lipstick colors to try on ... Lip gloss: $9. ModiFace app: 99 cents. Time saved: priceless!”	“Genius facial recognition algorithm”