June 23, 2016
Urban Decay Launches ModiFace-Powered Augmented Reality App
We are excited to announce the launch of the the Urban Decay Vice Lipstick iOS application, featuring ModiFace's
facial tracking and augmented reality technology. The Vice Lipstick application allows users to try 100
Urban Decay Vice
lipstick shades on their live video, and to swipe left or right to choose their ideal shades. They can also
create a collage of multi-lipstick looks and to share their favorite to social media.
The app utilizes ModiFace latest facial simulation technology which can render unique finishes and provide
ultra-realistic lipstick renderings which are often indistinguishable from the real-life lip shade.