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Dec. 23, 2014
ModiFace and Murad Inc. Unveil the World's First Photo Editing App Designed by Skin-care Experts
Mobile Marketer: “Murad Skincare's photo editing app delivers product suggestions”

We are very excited to announce our partnership with Murad Inc., the skincare brand synonymous with high-performance, science-based skincare products, to launch the ClearCam by Murad iOS app, the world's first photo editing app designed by skincare experts.

The ClearCam by Murad mobile application allows users to take a photo and realistically simulate the potential results of Murad Inc.'s Acne Spot Fast Fix and Acne Clearing Solution* on user's skin through the use of ModiFace's unique and patented visualization technology. The photo effects, based on the clinical findings of these products, are meant to be natural and realistic, providing users an instant preview of healthier skin that can be used both for consumer education and as a pre-sharing filter.

In an effort to reflect the clinical findings of the products -- 96% of Acne Clearing Solution users saw clearer skin in just 72 hours** and Acne Spot Fast Fix helped reduce pimple severity in as little as 1 day** -- the introduction of ClearCam by Murad gives consumers the ability to edit an image so it mirrors the anticipated results of each product. The user-friendly app features four easy steps to clearer, picture-perfect selfies, including Face, which applies a time-lapse swipe to see clearer skin all over, Spot, to touch up stubborn blemishes, Filters, which add flattering photography tones, and Frames, which add style to the final selfie. Once they finish editing their picture, users are then guided to Selfie Share, where they are encouraged to share their new selfie across their social media platforms including Facebook, Instagram and Twitter using the unique hashtag #itsallclear.

“Within the context of this increasingly mobile culture we live in, we wanted to provide consumers with a realistic illustration of what the usage of Acne Spot Fast Fix and Acne Clearing Solution could actually offer them,” said Elizabeth Ashmun, chief marketing officer. “The creation of ClearCam by Murad has, for the first time, allowed customers to see what their skin could look like before they ever actually purchase our products. With the launch of this app, we hope to give users shareable confidence in their skin and create an elevated shopping experience.”
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