August 27th, 2015
Unilever's Lakmé, The #1 Makeup Brand in India, Launches
Live from the Lakmé Fashion Week,
we are delighted to announce the latest update
regarding our partnership with
India's # 1 beauty brand, Lakmé, for the launch of the live
iOS 3D makeup app Lakmé Makeup Pro.
With this app, users are given the ability to try everything from prepping their skin to applying makeup. As an added bonus, owners of the app can also try signature Pro-stylists looks from Lakmé makeup experts. The app also includes over 250 real-life cosmetics shades, over 75 Pro-stylist looks and over 50 product recommendations.
The app's next generation real-time tracking and visualization
technology turns a user's camera into a virtual mirror. Running at
nearly 30 frames per second with a ModiFace-powered shade-rendering and tracking engine that offers substantially more realism than any other virtual makeover solution currently on the market. The Lakmé Makeup Pro app results in the most realistic, believable makeup simulation that has ever been achieved in an app.
This app also serves as an example of the recent popularity in
augmented reality by the beauty industry. By giving consumers the opportunity to determine how a particular product would appear on them before spending money on real life commitments, augmented reality apps have the potential to save time and money for consumers, increase engagement for beauty brands, and in the process,
make a dramatic change on beauty marketing.