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February 7, 2017
ModiFace Unveils Ultra-Realistic AR Technology Using Light Field Rendering
New patented technology estimates the light field in a video and adjusts the rendering of makeup shades to ensure realism in all lighting conditions.

We are delighted to announce a new technology that ensures exceptionally realistic simulation of makeup shades under all lighting conditions. The new patented technology, which first estimates the light field based on a video of the environment, estimates various light parameters including how the light is interacting with the skin. From there, the exact coloration of any makeup layer is calculated and the color is dynamically adjusted to match the lighting of the scene. This results in a realistic rendering of the shade in all lighting conditions including situations with extreme brightness or darkness.



Adjusting for lighting variations is the biggest challenge in the simulation of makeup on photos and video. Until now, most augmented reality systems have approximated the color for a makeup product based on parameters of the face. Light Field Rendering is a revolutionary technology that can adjust coloration of makeup dynamically by using all of the information in a video, including parameters outside the face.

Light Field Rendering allows users to visualize and brands to demonstrate makeup shapes in different lighting environments, all the while knowing that the simulations are color-matched to the real-life product.
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Apple, the Apple logo, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.