Sept. 15, 2014
Introducing the CoverGirl Live Makeup Mirror - Powered By ModiFace


CoverGirl, using ModiFace's 3D live facial tracking and real-time makeup simulation technology, is today announcing the launch of in-store live makeup mirrors that will show CoverGirl products, in full 3D and in real-time, on a shopper's image as they walk by the mirror.

This revolutionary technology, which is the result of over a decade of research by ModiFace, comes in a beautiful package that enables seamless in-store and in-aisle integration.



Customers who walk into select stores will be able to try the Makeup Mirrors by simply looking towards them as they browse the aisles. As they walk by, their mirror image will be shown with virtual makeup applied, giving them the option to select different shades and makeup combinations. Once they are happy with their result, they can print a list of their shades along with a coupon for a special discount on CoverGirl products.

Initially launching with 500 of the latest CoverGirl shades, the CoverGirl's Makeup Mirror will be continuously updated with new products and technology improvements.
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© 2014 ModiFace Inc., All Rights Reserved