Introducing the CoverGirl Live Makeup Mirror - Powered By ModiFace
CoverGirl, using ModiFace's 3D live facial tracking and real-time makeup simulation technology, is
today announcing the launch of
in-store live makeup mirrors that will show CoverGirl products, in full 3D and in real-time, on a shopper's image
they walk by the mirror.
This revolutionary technology, which is the result of over a decade of research by ModiFace, comes in a beautiful
package that enables seamless in-store and in-aisle integration.
Customers who walk into select stores will be able to try the Makeup Mirrors by simply looking towards
they browse the aisles. As they walk by, their mirror image will be shown with virtual makeup applied,
giving them the option to select different shades and makeup combinations. Once they are happy with their result,
they can print a list of their shades along with a coupon for a
on CoverGirl products.
Initially launching with 500 of the latest CoverGirl shades, the CoverGirl's Makeup Mirror will be continuously
products and technology improvements.