Nov. 5, 2014
AdAge.com: “A technology that lets people sample cosmetics virtually by uploading their photos into online display or native
Patented New Technology Provides a Web/App Personalization Layer That Transforms Any Web Content Into a Photo Try-On App.
After several years of working on this technology, we are excited to take the wraps off Looking Glass - a new augmented
reality powered ad platform - at this year's Ad-Tech Conference in New York.
Looking Glass is a native advertising platform which adds virtual
try-on functionality to any website or mobile app featuring beauty products. This technology also enables any e-commerce site
or mobile application to increase engagement and personalization without any change in design or functionality.
The technology behind Looking Glass has been under development at ModiFace for the past 6 years, including augmented reality
ad campaigns for brands such as CoverGirl and Garnier. Earlier in 2014, the United States Patent and Trademark Office issued
US Patent #8,725,560 on the Looking Glass augmented reality native ad technology.
Looking Glass creates an augmented reality layer that shows a preview of each product on touch or on hover when users are
looking at product galleries. It can also appear as an in-article native ad showcasing any product directly on a user's
own image. An initial study conducted by ModiFace showed a 158% increase in consumer engagement when Looking Glass was added
to a content site, with a 27% increase in overall time spent on the site.
Starting from today, Looking Glass is available for any publisher to integrate in their mobile app or website. Integration
involves just 2 lines of HTML code, and provides limitless customization options for publishers to natively add Looking Glass
to any article, app, or webpage. Click Here
to add Looking Glass to your