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April 14, 2016
Conair Launches ModiFace-Powered Web-Based Augmented Reality Tool For Hair
New Augmented Reality app allows users to try new hairstyles and hair effects on their own photo and compare and share a photo collage consisting of multiple looks.

We are excited to announce the launch of the Conair Virtual Hairstyle Makeover app, a unique web-based HTML app that allows users to try on new hairstyles and hair effects, save their favorite looks, and share a photo collage on social media. The mobile-optimized app works on any mobile device enabling users to try the latest hairstyles and effects directly by taking a photo on their phone.

“Since the app launched, we have reported an unprecedented increase in time spent on site from those who have interacted with it versus those who have visited the site as a whole. The session duration time has outperformed the site by 188%!” said Bradley Mark, Digital Marketing Manager at Conair Corporation.

The Conair app provides a great way for consumers to experiment with new hairstyles and hair effects. The best part is, by saving a photo collage, users can share multiple looks instantly and get their friends and family to vote and comment on the best look. Aside from being very useful, this provides a great way for social engagement for Conair.

Try It
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Apple, the Apple logo, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.