ModiFace + L'Oréal Announce Transformational Augmented
Reality Tech For the Hair Industry
For almost two years, we have been working on an intense secret project
with Matrix, the leading professional hair care and hair color brand
under the L'Oréal group. We are very excited today to unveil the
result, which is a revolutionary new technology that will transform the
hair industry. The Matrix Color Lounge application, launching globally
this week, is the most advanced professional hair simulation application
that has ever been built, featuring a unique patented hair recognition
and simulation technology that is being unveiled to the public for the
“We are delighted to be the first brand to feature ModiFace's
next generation hair recognition and coloring technology. This is the
most comprehensive hair color simulation that has ever been created with
the potential to truly transform the salon industry”, said Alexis
Warchalowski, AVP, Global Digital Marketing, Matrix Inc.
The Matrix Color Lounge utilizes a hair recognition and rendering engine
that significantly pushes the boundary on realism and functionality.
The science behind this
technology, which will be presented at an upcoming scientific conference
in December, has been under development at ModiFace for nearly 8 years.
It involved the detailed evaluation of nearly 1,000 before and after
images, careful analysis of over 200 Matrix shades, inclusion of 10+
color effects including ombre, color blocking, and highlights, as well
as modelling hair color in different
lighting conditions and with different mobile cameras.
The end result is a tool unlike anything else currently on the market,
offering hair professionals the ability to simulate any hair color
effect, with full realism, on user taken photos using just an Android or