Feb. 3, 2015
ModiFace Launches Personalized E-Commerce Platform For Beauty Brands and Retailers
New personalized e-commerce platform dramatically increases social engagement and conversions with
few lines of HTML code.
We are delighted to announce the launch of an e-commerce platform that personalizes online and mobile
shopping. The ModiFace E-Commerce platform allows for an unlimited number of products and product
combinations to be simulated on both model photos and user-uploaded photos. For example, a user browsing
mobile app for the latest lipstick shades can quickly visualize the lipstick on a model
image, and by taking a selfie can instantly see the same lipstick realistically rendered on her own
We spent nearly two years evaluating the impact of product simulations on e-commerce. The main
finding was that personalization was key to increasing engagement, social sharing, and conversions, but
only if the user interface was simple and immediate.
Based on experiments carried out with partner brands, ModiFace E-Commerce resulted in significant
increases in social sharing (from an average of 0.5% to almost 10%), time spent (+27%), and conversions
(+158%). Personalization was also essential for up-selling additional products, since seeing product
combinations on their own photo gave shoppers more confidence in buying additional products that they
were not initially considering.
The best part is, while ModiFace E-Commerce works very well for desktop e-commerce sites, it truly shines
platforms where the abilities of taking instant selfies and multi-touch interaction create a seamless
ModiFace E-Commerce is available for any beauty brand or retailer to add to their desktop and mobile
websites. For more information, including a live demo, please visit: