April 14, 2016
Conair Launches ModiFace-Powered Web-Based Augmented Reality Tool For
New Augmented Reality app allows users to try new hairstyles and
effects on their own photo and compare and share a photo collage
consisting of multiple looks.
We are excited to announce the launch of the Conair Virtual Hairstyle
Makeover app, a unique web-based HTML app that allows users to try on
new hairstyles and hair effects, save their favorite looks, and share a
photo collage on social media. The mobile-optimized app works on any
mobile device enabling users to try the latest hairstyles and effects
directly by taking a photo on their phone.
“Since the app launched, we have reported an unprecedented
in time spent on site from those who have interacted with it versus
those who have visited the site as a whole. The session duration time
has outperformed the site by 188%!” said
Bradley Mark, Digital Marketing Manager at Conair Corporation.
The Conair app provides a great way for consumers to experiment
with new hairstyles and hair effects. The best part is, by saving a
photo collage, users can share multiple looks instantly and get their
friends and family to vote and comment on the best look. Aside from
being very useful, this provides a great way for social engagement for