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May 29, 2014
Sephora+ModiFace Launch The World's First 3D Augmented Reality Mirror in Milan
Gizmodo: “Thanks to this slick augmented reality mirror ... you'll have the rare opportunity to try on almost every shade of eyeshadow the company sells, without ever putting any of it on your face”

PSFK: “Sephora's Augmented Reality Mirror Adds Virtual Makeup To Customers' Faces”

CNBC: “Sephora brings augmented reality to real-life shop”

Retail Wire: “Sephora puts a tech spin on 'Mirror, mirror'”

Cosmetics-Design Europe: “Sephora's new 3D mirror leads the way in try-before-you-buy beauty”

Sephora, the leading beauty specialty retailer, and ModiFace, the leading global augmented reality virtual makeover technology provider, today announced the launch of a 3D Augmented Reality Mirror that can simulate cosmetics on a user's face in real-time and in 3D. The new patented technology, created by ModiFace, tracks the precise location of a user's facial features and applies eye shadow colors directly on the video feed from a camera. Sephora customers can:
  • Try any number of cosmetic colors - instantaneously and virtually - simply by tapping a shade palette on the Beauty Mirror screen

  • Preview unique textures of eye shadow including glittery, sparkly, and shiny shadow textures

  • View all eye shadows from different angles as they turn their face from side to side, enabling customers to virtually try out products quickly in a store and to make better informed purchasing decisions
Originally launched in March 2014, the Sephora 3D Augmented Reality mirror is the world's first photo-realistic 3D mirror, and is the result of over 3 years of research and development.

“We believe ModiFace's 3D Augmented Reality Mirror will be a breakthrough technology for our customers as they virtually try out different eye shadow shades quickly and easily,” said Antonio Ferreira de Almeida, General manager, Sephora Italy.

ModiFace 3D Tech
Partner With ModiFace
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