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Available to Retail Partners

Hair Virtual Try-On

Available to Retail Partners

Hair Colour Virtual Try-On

The category where confidence matters most

The category where confidence matters most

The category where confidence matters most

Apply Balyage

Apply Balyage

Hair colour sits in its own category of beauty
Hair colour sits in its own category of beauty

Inspiring a purchase is only half the challenge

Inspiring a purchase is only half the challenge

Inspiring a purchase is only half the challenge

The stakes are higher, the commitment is longer, and the fear of getting it wrong is a genuine barrier. L'Oréal brands and retail partners operating in this space know that inspiring a purchase is only half the challenge, the other half is earning the trust to make it happen. 

ModiFace Hair Colour VTO was built with that in mind. It does not simply show a shade on a head of hair. It renders colour the way colour actually behaves- across movement, texture, light, and the natural dimension of each person's hair, so the result feels like a reliable preview rather than a digital approximation. 

What it delivers for your business

What it delivers for your business

What it delivers for your business

Measureable reduction in hesitation at the point of consideration

Measureable reduction in hesitation at the point of consideration

Stronger conversion and purchase intent on product and shade pages

Stronger conversion and purchase intent on product and shade pages

Deeper catalogue engagement as consumers explore ranges rather than defaulting to familiar shades

Deeper catalogue engagement as consumers explore ranges rather than defaulting to familiar shades

BEHIND THE TECH

Hair is a complex, moving target and our technology respects that

Hair is a complex, moving target and our technology respects that

Hair is a complex, moving target and our technology respects that

A flat colour overlay is easy to build and easy to dismiss. Hair Colour VTO works because it respects the physics of the material. Natural highlights and lowlights are preserved. The AI tracks movement across all hair types- fine and straight, dense and curly, and everything between, without colour spill or lag. The end result reads as a genuine preview of what a colour service would produce, not a simulation of one. 

A flat colour overlay is easy to build and easy to dismiss. Hair Colour VTO works because it respects the physics of the material. Natural highlights and lowlights are preserved. The AI tracks movement across all hair types- fine and straight, dense and curly, and everything between, without colour spill or lag. The end result reads as a genuine preview of what a colour service would produce, not a simulation of one. 

Advanced Features

Advanced Features

Advanced Features

Ombré and Placement-Based Looks

Ombré and Placement-Based Looks

Ombré and Placement-Based Looks

Shade is one variable. Placement is another. Hair Colour VTO supports placement-based simulations; ombré, balayage-style graduation, root-to-tip transitions, giving consumers a way to visualize not just the colour but where it lives. For L'Oréal brands and retail partners, it is a direct way to translate campaign imagery and editorial inspiration into something a consumer can see on themselves.

Shade is one variable. Placement is another. Hair Colour VTO supports placement-based simulations — ombré, balayage-style graduation, root-to-tip transitions — giving consumers a way to visualize not just the colour but where it lives. For L’Oréal brands and retail partners, it is a direct way to translate campaign imagery and editorial inspiration into something a consumer can see on themselves.