Changing the way the world experiences beauty
Changing the way
the world
experiences beauty
Changing the way the world experiences beauty
AI/AR Technology built for beauty, backed by science
AI/AR Technology built for beauty, backed by science. A L'Oreal Company




1B+ Virtual Try-On Sessions
1B+ Virtual Try-On Sessions
A L'Oréal Company
20+ Years of Research
20+ years of beauty research





































Beauty Reimagined in Real Time
When a consumer can see exactly how a product looks on their face before they buy, everything changes. They stay longer, explore more, and leave with greater confidence in their choice. ModiFace artificial intelligence and augmented reality technologies make that possible across makeup, hair colour, skin analysis, and personalized recommendations, running reliably on any device at any scale.
Beauty Reimagined in Real Time
When a consumer can see exactly how a product looks on their face before they buy, everything changes. They stay longer, explore more, and leave with greater confidence in their choice. ModiFace artificial intelligence and augmented reality technologies make that possible across makeup, hair colour, skin analysis, and personalized recommendations, running reliably on any device at any scale.
Beauty Reimagined in Real Time
When a consumer can see exactly how a product looks on their face before they buy, everything changes. They stay longer, explore more, and leave with greater confidence in their choice. ModiFace artificial intelligence and augmented reality technologies make that possible across makeup, hair colour, skin analysis, and personalized recommendations, running reliably on any device at any scale.
Beauty Reimagined in Real Time
When a consumer can see exactly how a product looks on their face before they buy, everything changes. They stay longer, explore more, and leave with greater confidence in their choice. ModiFace artificial intelligence and augmented reality technologies make that possible across makeup, hair colour, skin analysis, and personalized recommendations, running reliably on any device at any scale.




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20+ Years of Research
MAKEUP VIRTUAL TRY-ON
Real-time colour simulation, true to every skin tone
Real-time colour simulation, true to every skin tone
11 Finishes
1B+ Sessions
Advanced Features
Live Try-On
HAIR COLOUR VIRTUAL TRY-ON
Hair colour shade exploration without the commitment
Hair colour shade exploration without the commitment






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SKIN ANALYSIS
AI diagnostics that connect consumers to the right products
AI diagnostics that connect consumers to the right products
Nearly two decades at the forefront of beauty tech
Nearly two decades at the forefront of beauty tech
ModiFace was born from research at the University of Toronto in 2006. Today, as part of L'Oréal, we bring together scientists, engineers, designers, and marketers whose work has shaped the standards the beauty tech industry now takes for granted.
ModiFace was born from research at the University of Toronto in 2006. Today, as part of L’Oréal, we bring together scientists, engineers, designers, and marketers whose work has shaped the standards the beauty tech industry now takes for granted.
Patents
Patents
Publications
Publications
Publications
Specialists
Specialists
Specialists
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© 2026 ModiFace Inc.
OUR SERVICES
© 2026 ModiFace Inc.
OUR SERVICES
© 2026 ModiFace Inc.


