Changing the way the world experiences beauty

Changing the way
the world
experiences beauty

Changing the way the world experiences beauty

AI/AR Technology built for beauty, backed by science

AI/AR Technology built for beauty, backed by science. A L'Oreal Company

1B+ Virtual Try-On Sessions

1B+ Virtual Try-On Sessions

A L'Oréal Company

20+ Years of Research

20+ years of beauty research

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Beauty Reimagined in Real Time

Beauty Reimagined in Real Time

When a consumer can see exactly how a product looks on their face before they buy, everything changes. They stay longer, explore more, and leave with greater confidence in their choice. ModiFace technology makes that possible, across makeup, hair colour, skin analysis, and personalized recommendations, on any device, at any scale. 

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20+ Years of Research

MAKEUP VIRTUAL TRY-ON

Real-time colour simulation, true to every skin tone

Real-time colour simulation, true to every skin tone

11 Finishes

1B+ Sessions

Advanced Features

Live Try-On

HAIR COLOUR VIRTUAL TRY-ON

Hair colour shade exploration without the commitment

Hair colour shade exploration without the commitment

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SKIN ANALYSIS

AI diagnostics that connect consumers to the right products

AI diagnostics that connect consumers to the right products

Nearly two decades at the forefront of beauty tech

Nearly two decades at the forefront of beauty tech

ModiFace was born from research at the University of Toronto in 2006. Today, as part of L'Oréal, we bring together scientists, engineers, designers, and marketers whose work has shaped the standards the beauty tech industry now takes for granted. 

ModiFace was born from research at the University of Toronto in 2006. Today, as part of L’Oréal, we bring together scientists, engineers, designers, and marketers whose work has shaped the standards the beauty tech industry now takes for granted. 

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Patents

Patents

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Publications

Publications

Publications

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Specialists

Specialists

Specialists