Soon, consumers will be able to access Maybelline New York's Makeup Virtual Try-On directly within ChatGPT. By combining ModiFace's industry-leading AR technology with OpenAI's conversational intelligence, users will be able to discover products and instantly try on makeup looks—all within a seamless AI-powered conversation.

This marks a major step forward in the evolution of beauty commerce.
✨ Augment the Consumer Experience with Personalized, AI-Powered Beauty Tools Consumers can move seamlessly from inspiration and discovery to virtual try-on, transforming beauty shopping from a static search journey into a truly interactive experience.

🤖 The Future of Agentic Commerce AI is evolving from answering questions to enabling actions. By combining conversational intelligence with real-time AR visualization, we're creating a new category of beauty experiences where consumers can discover, evaluate, and experience products without leaving the conversation.

🔬 Built on Proven Innovation This experience is powered by nearly two decades of ModiFace R&D, backed by 50+ patents and 200+ scientific publications spanning computer vision, artificial intelligence, and augmented reality. The result is technology trusted by leading beauty brands and retailers around the world.

🚀 Boosting AI Conversation for More Personalization and More Precision After the integration of services within Beauty Genius by L'Oréal Paris, ModiFace continues to grow its capabilities, exploring new conversation spaces in line with L'Oréal's mission to have beauty conversations that are more informed and impactful.

We have always believed the future of beauty lies at the intersection of science, personalization, and cutting-edge technology. Together with L'Oréal and OpenAI, we're helping shape the next generation of beauty experiences—where AI doesn't just recommend products, it helps consumers experience them.
The future of beauty isn't just conversational—it's interactive, personalized, and immersive.