ModiFace Hair Color
Virtual Try On

Combining superior tracking and realistic shade rendering, ModiFace’s Hair VTO allows users to experiment with hair color, before making a commitment! Whether the change you are making is daring or subtle, coloring your hair can be daunting. Hair VTO allows users to preview how a shade will look on themselves, providing a personalized and premium experience.

We support various platforms, including:

  • Android
  • iOS
  • Web
  • Windows
  • WeChat

The software comes with a wide variety of features, such as:

  • Live Video and Photo Mode
  • Adjusts to your hair color
  • Multi-color hair try-on
  • Precise tracking on various styles
  • Ability to save and share
  • Before/after comparison

Why Choose ModiFace?

Since 2007, ModiFace has focused on creating premium, virtual try-on experiences. As a member of the L’Oreal family, our specialization in the beauty industry can’t be matched. Together with L'Oréal's Professional Products Devision, we've built the most color acurate and realistic hair VTO on the market. We have a deep understanding of beauty and how to deliver the personalized experiences that consumers deserve. Take a look at our technology page to find out more about why we excel above the competition.


Everything above is included for a single annual license fee, regardless of features, number of platforms or how many products you set up. To learn more, check out our pricing page. Looking for even more features? Take a look at our add-ons below!


Getting Started

Setting Up The Tech

Setting up Hair Virtual Try On is incredibly easy.

You can leverage our software development kit to create a custom experience that fits your page however you want. The software development kit does all of the heavy lifting, just add our view into your layout, call on it to start the experience from the camera or from a photo, and let it know when you want to switch which product is displaying. You can build your designs and page around our view, and the software development kit takes care of everything else.

Looking for a no code solution? Leverage our embeddable miniprogram to add the experience to your page with just two lines of code. The miniprogram will take over the page so you don't have to set anything up. You can configure everything within our content management system.

Want to learn more? Visit our tech documentation for more details.

Setting Up My Products

You can get your products configured for use with Hair Virtual Try On in minutes. Take a look at the options we offer you:

  1. Reach out to us to find out if we have the products you carry already configured. Some of our brand partners such a Garnier and L'Oréal Paris have hundreds of product SKUs in our system and will let us share those configuration with you!
  2. If we don't have your product, no problem. You can quickly configure them using our content manage system. Just upload your SKU and a hair swatch, and the content management system will automatically grab the ideal parameters to represent your hair product. The tool makes it easy to adjust the rendering, and you can check your progress as you go by previewing the hair color, virtually, every step of the way.
  3. Looking for an even easier solution? Let ModiFace configure your products for you for a fee per SKU. Just send us a list of products and reference images or the physical products themselves, and we'll ensure they render as closely to real life as possible.

Hair Care Diagnostic

Looking for a solution for other hair products, such as hair styling tools or hair care products? You can quickly set up ModiFace's online hair care diagnostic tool to guide you through key questions about your hair. From one selfie and a simple quiz, we can understand your hair texture, hair condition, hair concerns, and even your life style. This lets us make the best recommendation for you to keep the healthiest, most beautiful hair.

Interested in learning more? Contact us today!


ModiFace — A L'Oréal Company